If even before the pandemic the idea of fleeing the city to move to a more peaceful environment teased many "metropolitan discontents", today (66% according to an Airbnb survey in October 2020) this trend has become very pronounced. And, in this new scenario, the call of rural villages has become as strong as ever: the combination of “smart working & fine living” has made them come back in fashion, especially the Italian "borghi", famous in the world for their beauty.
It is the evolution of the "bleasure" concept: in the past, the business trip was extended with a few days of vacation, now you travel with your computer. 78% have already decided they will combine the two.
Hence the challenge of Borgo Office: to select, through a careful screening, fascinating farms in these "borghi", that are available to host digital nomads wishing to work from remote away from the cities. In exchange, the latter support the host farm by purchasing a "support package", composed by its crops and productions and experiences on the spot, which can be selected from different sizes, thus generating a "win-win-win" model among the 3 parties involved: :
- digital nomads (eager to work from remote in a beautiful place in the nature)
- farm (which is economically supported in the face of simple hospitality)
- borgo where the farm is located (which exploits a virtuous remote working tourism)
. . .
THE FPC "DIGITAL NOMADS" NETWORK
Borgo Office is part of the network of innovative solutions related to the world of work developed by FPC, which already includes:
The "socially responsible" CV management tool for corporate HR departments.